AI GTM ADVISOR
Your GTM, figured out.
HOAG is an AI GTM advisor built specifically for go-to-market.
Talk to HOAG about the decisions you're facing — strategy, ICP, positioning, sales, marketing, pricing, growth and more.
HOAG asks the right questions, understands your situation, and helps you figure out what to do next.
Talk to HOAGFree to start. No credit card.
02 — THE GTM PROBLEM
The future of GTM isn't more tools. It's better thinking.
Your GTM team already has enough tools.
CRMs. Data. Analytics. AI. Playbooks. Research.
But tools give you information. They don't help you make the decision.
Which market? Which customer? Which positioning? Which strategy? What's actually wrong? What should we do next?
The harder GTM becomes, the more important good thinking becomes.
Most AI GTM tools help you execute.
HOAG helps you decide what deserves to be executed.
For how the decision layer and the execution layer fit together, see our guide to AI tools for GTM.
03 — WHAT HOAG IS
Every AI knows a bit about GTM. HOAG knows nothing but GTM.
HOAG is a conversational AI built around one thing: go-to-market.
Not another collection of templates. Not a generic answer machine.
A conversation built around your situation.
It combines your context with deep GTM expertise to help you work through real problems — and arrive at real decisions.
That's what an AI GTM advisor is for.
04 — WHAT HOAG DOES
Bring HOAG the problem.
You don't need to know which framework to use. Just start the conversation.
New to structuring these decisions? Start with how a GTM strategy fits together.
05 — WHY HOAG
Most AI is built to do everything. HOAG is built to understand GTM.
General AI can write your email. Create your presentation. Summarize your meeting. Build your spreadsheet.
HOAG has a different job.
Understand the GTM problem.
It asks before it answers. It builds context. It challenges assumptions. It draws from deep GTM expertise.
And it helps you arrive at a decision.
06 — HOW IT WORKS
It starts with a conversation.
Tell it what's happening
Start with the problem. “We're getting plenty of meetings, but enterprise isn't converting.”
HOAG asks
It doesn't jump straight to an answer. It asks questions to understand your situation.
Build the picture
Your business. Your product. Your market. Your customers. Your goals. HOAG builds context through the conversation.
Think it through
HOAG brings relevant GTM thinking into the discussion — frameworks, patterns, and what actually works at your stage.
Get clarity
Understand the problem. Explore the options. Know what to do next.
07 — THE MEMORY
Your conversation doesn't start over.
HOAG remembers the context you share about your company.
Your product. Your market. Your customers. Your goals. Your challenges.
So the next conversation starts from where the last one ended.
The more you talk to HOAG, the more useful the conversation becomes.
08 — WHO IT'S FOR
For people who make GTM decisions.
Founders
Think through the decisions you don't have anyone else to bounce off.
Sales Leaders
Work through ICP, pipeline, qualification and sales strategy.
Marketing Leaders
Explore positioning, segmentation, messaging and demand generation.
GTM Teams
Give your team access to deep GTM thinking whenever they need it.
Building a company? See how HOAG works as an AI GTM advisor for founders.
09 — VOICE + CHAT
Think your way.
Chat
Work through complex questions in text.
Voice
Have a real-time voice conversation with HOAG.
Continue
Pick up where you left off. HOAG remembers your context.
GTM is full of decisions.
You don't have to make them alone.
Talk to HOAG.
Talk to HOAGPRICING
Simple pricing. Serious GTM thinking.
$0/month
- 10 conversations per month
- 40 messages per conversation
- Chat + Voice
- No credit card required
$150/month
- Unlimited conversations
- Unlimited messages per conversation
- Chat + Voice
FAQ
Questions, answered.
HOAG is a conversational AI built specifically for go-to-market. It helps you think through GTM decisions using your context and deep GTM expertise built around real-world experience.
HOAG is purpose-built for GTM. Rather than trying to be useful for everything, it focuses deeply on one domain and is designed to understand your specific situation before giving advice.
Strategy, ICP, positioning, pricing, sales, marketing, market entry, growth and other GTM decisions.
No. HOAG helps you think through the decision. Your team decides and executes.
Yes. HOAG remembers the context you share so future conversations can build on previous ones.
Yes. You can speak to HOAG and hear its answers out loud, or type in chat if you prefer.
Yes. 10 conversations per month, no credit card required.