FOR FOUNDERS

AI GTM Advisor for Founders

HOAG helps founders think through the GTM decisions that sit between building a product and building a repeatable business: who to sell to, how to position it, what to say, how to reach the market and what to prioritize next.

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You built the product. Now you have to figure out the market.

Early GTM is full of decisions that look obvious only after they work.

  • Who is the real customer?
  • Which segment deserves focus?
  • What problem are they actually buying you to solve?
  • How should you position against the alternatives?
  • Should the founder still be selling?
  • Which channel deserves attention?
  • Is the pricing right?
  • What should happen next?

HOAG gives founders a place to work through those decisions with an AI GTM advisor built specifically around GTM.

Questions founders bring to HOAG

  • Who are our first real customers?
  • Is our ICP too broad?
  • Should we narrow the market?
  • Why aren't prospects understanding the product?
  • How should we position against alternatives?
  • Should we be founder-led, sales-led or product-led?
  • Is our pricing slowing us down?
  • What should we prioritize next?

Each of these is one piece of a larger GTM strategy — change one answer and the others usually move with it.

From scattered context to better GTM decisions

Most of what a founder knows about their market lives in their head, in call notes and in half-finished decks. HOAG builds that picture through the conversation.

It starts by asking questions — about your business, your product, your market, your customers and your goals — before it offers a view.

HOAG remembers the context you share about your company, so the next conversation starts from where the last one ended instead of from zero.

Think out loud or type — you can talk to HOAG by voice and hear its answers, or work through it in chat.

Not another execution tool.

Your GTM stack can help you research, prospect, write, automate and measure.

HOAG is designed for the decisions underneath that work.

Figure out your GTM with HOAG.

Free to start. No credit card required.

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